DataBooth brings state-of-the-art data analytics to small and medium businesses and not-for-profit organisations. We use best practices to interrogate your data and find new insights. Insights that help businesses reduce costs and expand.
The relatively recent ‘big data’ revolution has given an advantage to companies with lots of data. For example, major retailers can tailor advertising knowing what customers bought five years ago, as well as what customers just like them will likely purchase five months from now. Fortunately, new techniques and tools developed over the past few years mean that we can make clever use of small amounts of data. Our experience shows that small amounts of data are often enough to test your suspicions, augment your intuition, and inform your curiosity with stories and insights.
We know our way around dirty, incomplete, real-world data. We know how to make your small data sing, such as by creating new data using your existing data, supplementing it with open data sources, or advising on additional types of data to collect.
We are keen to demystify data and analytics, educating as part of our process, making our approaches understandable and intuitive. DataBooth has a small, yet experienced, team with backgrounds in the computational and physical sciences and economics. We’ve worked in Australia’s major banks, consulting firms, and regulatory bodies including APRA, ASIC and the RBA.